In a Big Red Suit?

Upset three-year-old: I wanna see the balloons go up in the sky!
Father: We'll see it all on tv in the morning and guess who will be at the end of the parade. He's a very very special guest.
Upset three-year-old (now sobbing): Barack Obama.

–81st & Columbus (Macy's Balloon Inflation Site)

Overheard by: Not having children for a long time